Mar 18, 2009

Amazing Awareness - General Mills Gluten Free Betty Crocker Mixes

General Mills is a great example of a large manufacturer offering inexpensive gluten free products. First, they made Rice Chex gluten free. Gluten free boxes of Corn Chex were spotted in some test market stores this weekend. Here is the blog post from Jay that started all the buzz. There will be five new gluten free Chex cereals available nationwide June 1.

Now, thanks to a tweet on twitter this morning, I discovered Betty Crocker will have three gluten free mixes - cookies, brownies, and a cake mix. The mixes were sent to a gluten free blogger who has "a friend in the business", but will not be in stores until June. She reviewed the cookies and said they were good. She said the brownies were awesome. Thank you General Mills! What will be your next gluten free surprise? Who will be the next large manufacturer to follow your amazing lead?

9 comments:

Sammy said...

Yeah, finally!!!! Thank you General Mills. I was so happy when Rice Chex went gluten free, now I can make homemade Chex mix!!!

Stacey said...

Isn't that exciting?! My aunt works for General Mills and said the same thing, the cookies were good but the brownies were even better. She's not GF so the fact that she likes them impressed me. It is great to see companies realized that there is a need.

Gatorhap said...

Oh!!! I'm beyond excited... No words...

Dana aka Gluten Free In Cleveland said...

This is such fantastic news! How great!

REBECCA BINGHAM said...

I wonder if this is avail. in canada too???? if not, who can ship it to me !! LOL

Rebecca :)
p,s i found your blog from weareceliac!
nice! email me if you want, rebeccabingham@rogers.com
see where u are etc. if this is american, etc.!

erin rogers pickering said...

Wow - that is amazing. Such great news to hear some big players going gluten free!

Cheryl Harris said...

What great news! Thanks for sharing.

Anonymous said...

This is great news from General Mills. Ok, I am looking for some advise. Celiac has been in my family for over 40 years. We would like to manufacture our products, however we are running into some road blocks. Does anyone know of a gluten free manufacturing line that would take on our products or do we manufacture on our own. The products need to be brought to the consumer. Please advise...

Anonymous said...

Wonderful news. Already tried the new Chex Honey Nut. Great to have a tasty more afordable cereal.