May 12, 2009

Gluten Free Betty Crocker Mixes: Dedicated Facility

Betty Crocker has updated their website with details about the four new gluten free mixes that will be available in June. The website says "made in a gluten free processing facility". Here is some important information from the frequently asked questions.

"Q: Is Betty Crocker® frosting gluten free? All flavors of Betty Crocker Ready-to-Spread Frosting will be labeled “gluten free” this Fall."

"Q: Will the Betty Crocker® Gluten Free Dessert Mixes be priced and couponed with the other Betty Crocker® mixes? Unfortunately, no. As you know all too well, gluten free ingredients are really expensive. That said, we think you’ll be happy with the price of the Betty Crocker® Gluten Free Dessert Mixes, which likely is noticeably lower than what you’re used to paying for gluten free dessert mixes."

The mixes are Kosher, and the boxes will contain Box Tops for Education. The website also contains no butter instructions for each of the mixes. Betty Crocker is a sponsor of the Celiac Disease Foundation and the Celiac Sprue Association. So, what inspired Betty Crocker to make gluten free mixes? Here is the story.

"Not long ago, two of our co-workers found themselves in the gluten free world. Linc was diagnosed with Celiac disease, and Colleen’s family switched to the diet for her son’s well-being.Their experiences opened our eyes to the challenges families face following the diet. It’s hard to be different, especially when it affects sweet moments with friends and family. No one wants to miss sharing a birthday cake or see their child have to turn down a homemade cookie from a buddy after a game.We hope we can help by bringing you these mixes for gluten free desserts that look and taste like the treats you’ve been longing to share. Finally, Betty Crocker® Gluten Free!"

Thanks to Betty Crocker, people who eat gluten free as well as their family and friends will soon be enjoying easy to make gluten free chocolate chip cookies, brownies, yellow cake, and devil's food cake.

4 comments:

erin rogers pickering said...

Very exciting. So glad they will be made in a dedicated facility. Can't wait to try them out.

Kristin said...

HI, I just wanted to let you know that we recently launched a new website with recipes for food allergies and health conditions. Each recipe is approved by naturopathic doctors and tagged for 9 of the most common allergens the recipe is free of. Check it out: www.nourishthis.com :)

Gatorhap said...

Just wanted to post that I finally saw these today in my Acworth, GA Kroger. They were priced at $4.49

Anonymous said...

SO very delighted to see this is a dedicated facilty..as I am new to gluten free. I am moving my family to a gluten free diet.