Nov 16, 2009

Jean Duane's Press Release: Goal is the Ellen Show

This is a very unusual press release. Following Ellen's strategy to land herself on the cover of O, The Oprah Magazine, Jean Duane is attempting to appear on The Ellen DeGeneres Show to promote her gluten-free and dairy-free cookbook.

The press release mentions that Ellen said on her show in June that she had been eating gluten-free for two weeks and felt better. Jean is publicly declaring her goal to appear on the show. If this bold and humorous approach works, hopefully Jean will talk about celiac disease!

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